S3E5: Purvi Shah, VP Enterprise Data Platforms, American Express - Applying Newton's Laws to Data Platforms

Purvi Shah is Vice President of Product Development for Enterprise Data Platforms at American Express. Prior to that she led a team of consultants at Deloitte in the public sector working with many state governments to build solutions for citizens to avail services for food stamps, child care and other interventions. Purvi was recently recognized on the 2024 Global Data Power Women List by CDO Magazine. 

Key Highlights:

In this episode Purvi talks about:

(1:05) Product development in the public sector

(2:23) Looking at the end-to-end journey beyond the user's problem

(4:36) Three important things about empathy in understanding users

(6:21) Data challenges of a 170 year old company like American Express

(7:43) Three success criteria for Customer-360 programs that strive to build a singular view of a customer

(11:27) Applying Newton's first law of motion to data platforms

(13:30) Applying Newton's second law of motion to data platforms

(14:23) Example of customer delight that comes from having a good data ecosystem

(16:43) Key lessons learnt from decommissioning legacy data platforms

(22:05) Applying Newton's third law of motion to data platforms

(25:26) Metrics to track for enterprise data platforms

Connect with Purvi Shah:

https://www.linkedin.com/in/purvi-shah-8298451/