S3E4 - Benchmarking Product Management - Jeff Lash, SVP Global Product Management, Forrester

Jeff Lash is SVP of Global Product Management at Forrester. Jeff has been a long time thought leader on all things product. He led the product management practice at SiriusDecisions (acquired by Forrester) where he worked with many companies on assessing and benchmarking their product function competency and maturity. Jeff started his career as an information architect and usability at Elsevier and Mastercard, and then pivoted into product management, so he has some good insights to share from both sides.

At Forrester, Jeff leads the core portfolio that generates hundreds of millions of dollars in annual revenue, with responsibility for product discovery, new product innovation, portfolio management, and pricing/packaging.

Key Highlights:

In this episode we talk about:

* How UX and PM work best with each other

* Good PMs create opportunities for other team members

* PM tools cannot address fundamental problems

* Assessing PM function and competency in a company

* Structuring the product org and what PMs are responsible for

* Measuring success in the PM role

* Applying PM principles to pickleball!

Connect with Jeff Lash:

https://www.linkedin.com/in/jefflash/

Connect with Rahul Abhyankar:

https://www.linkedin.com/in/rahulabhyankar/

Referenced:

* Jeff's presentation UX and PM: Two Peas In a Pod
* Jeff's articles on Transitioning from UX to Product Management: Part 1, Part 2
* Jeff's article on What World-class Product Management teams do differently
* Jeff's blog on Forrester: Product Management Excellence
* Forrester research: Agile Release Plan: Template and Guidelines
* Forrester Product Management Capabilities Assessment Tool 
* Forrester research: Evaluate Your Product Management Maturity
* Forrester research: Structuring a Product Management Organization 
* Forrester research: The Forrester Metrics Spectrum